Anyone running a marketing campaign probably will come across discrepancies between the number of clicks received via ads and the number of visits reported for the exact same ads.
There are a number of reasons for such discrepancies, and this post offers some tips for dealing with them. Spoiler alert: Not all discrepancies can (or should) be overcome. But my goal is to help you overcome those that can be eliminated, and enable you to live in peace with those that cannot. 🙂
8 Online Advertising Tips for Tackling Discrepancies Between Clicks and Visits
