As a marketer you have many options with your digital marketing. Social media, email, search engine optimisation, content marketing, visual content marketing and now even mobile marketing. We are still learning and have questions.
One simple question I struggled with early on in my social media marketing journey was “how often should I tweet?.”
Now the burning answer to that question didn’t keep me up at night, but I decided to tweet every 15 minutes for 24 hours a day several years ago. Still do. I have been told by some that it is too frequent. Sometimes stones were thrown in my direction.
But I have a certain philosophy on Twitter. It’s not an inbox but a stream. The reality is that the life of a tweet is short lived as it bobs by in the Twitter torrent and is often never to be seen again. This social network’s design means that you have to keep tossing the content into the tweet stream, otherwise you will be missed, ignored and even forgotten.
8 Insights on How to Optimize Your Social Media Marketing: Study
