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If you’re engaging in any type of content marketing – social media, blogging, eBooks, etc. – you have a content marketing strategy. While it may not be an official, documented strategy, you likely aren’t just producing content for content’s sake.
You likely have content goals (if only vague ones), a loose publishing schedule and a general idea of the types of content you plan to publish.
If you’re doing any of these, I believe you have a content marketing strategy…
