Feel like you’re making social media marketing mistakes you can’t reign in? Don’t worry: we’ve all been there. Sometimes we just need a list of ground rules hanging above our desk to remind us what to do and what not to do. Here are some rules you should never break. Let us know in the comments what we might have missed.
Rule #1: Always Listen
There is no social strategy without social listening. If you’re confused as to where to start with a new project, invest in a listening platform. What are your potential customers talking about? What are they complaining about? What kinds of behavior do they value? What holes in their needs can your product or service fill? What is the tone of the conversation? You can learn a vast amount by simply listening, and when you finally enter the conversation yourself, you’ll have as much passively learned as actively learned…
