Discover how to bring the sales and marketing strategy of your business together and ensure the departments are working in sync and on-message.
To boost lead generation and grow customer bases, it is imperative that Sales and Marketing are brought closer into alignment. According to Forrester, there is a 32% increase in annual revenue growth for aligned organisations, while there’s a 7% decline in revenue for less aligned companies. The issue for many companies is that the two departments are traditionally wary of each other – and that’s the first issue that a proactive CEO must deal with…
6 Sales and Marketing Strategy Problems You Can Start Fixing Today
