Your content might go viral, but it also might never get read. Turns out a majority of the content shared on Twitter (59 percent) never gets clicked on, according to a recent study by Columbia University and the French National Institute.
Their study looked at a month’s worth of visits to five popular news sites (BBC, Huffington Post, CNN, New York Times, and Fox News). The researchers discovered that 2.8 million shares on Twitter drove 9.6 million visits to 59,000 pages – and a poor correlation between social shares and views…
