2014 was barely underway before Mark Schaefer’s Content Shock article put a bit of a hitch into our year’s content marketing plans. Those who have been content marketing for a while were all gung-ho for the new year, and reading Schaefer’s theory definitely caused myself and many of my peers pause.
In light of the article, a few of us were scrambling for the most straightforward, teachable strategies for combating this wave of content. This article is what we came up with.
Here, I’ll dive into optimizing your social media content, and will discuss why I believe doing this better than your competitors will be the most reliable way to stave off both audiences’ potential content fatigue and any resulting decreases in content marketing ROI.
What is content shock?
The idea of content shock was first theorized by Mark Schaefer on Jan. 6, 2014 (so, in online marketing terms, about a year and a half ago).