Content marketing isn’t just for generating leads – it can also help you support and retain customers. Image source.
It takes more than coupon clippings and reward points to win over today’s consumers — they’re looking for value that goes beyond monetary incentive. Businesses that know how to engage their customers and provide unconditional value will be the ones that foster a long-term relationship with their community.
This makes the pairing of content marketing and customer retention a powerful match that can’t be ignored…
5 Ways Content Underpins Outbrain’s Customer Retention Strategy
