Do you want the bad news or the good news first?
Let’s start with the bad: Email marketing databases naturally degrade by about 22.5% every year.
Whether your contacts switch companies, decide to purge an old address they don’t use anymore, or simply opt-out of your email communication, they’re gone … and they might not be coming back.
Considering a recent survey by HubSpot and Eventbrite revealed that email is the single most effective marketing channel that event organisers have at their disposal, this news is likely to ruffle a couple of feathers. (After all, more subscribers = more sales.)…
