Why does pricing our services provoke such fear and dread?
Even when we’re certain that we provide an exceptional service and charge what we’re worth, we still worry that clients will view our prices as unreasonable.
Of course, we don’t want to underprice our services, either.
Where does this leave us?
Most of the time, it leaves us paralyzed and stuck. So when it comes time to actually give a prospective client a price estimate, we often just take a wild guess…