Bylined articles are a great way for an individual to bring attention to their organization and establish credibility in their field. After all, who doesn’t sit down with their morning coffee and read a few things before starting their day?
Here are five ways to write a winning bylined article:
1. Come up with a catchy headline.
The headline is often the reason audiences will read an article. According to Copyblogger, eight out of 10 people will read a headline, but only two out of 10 will continue on to read the body. Translation: the headline is crucial to getting audiences to read an article.
