1) Pinterest is the Second Largest Referrer of Traffic after Facebook
There’s no denying that Pinterest has come of age. A recent poll conducted by Shareaholic looking at 250,000 publishers and quarter of a million unique visitors, found that Pinterest is leading a surge of social media referral traffic with a 66.52% increase from Sept ’12 to Sept ’13. Facebook had a 58.8% increase with Twitter on 54.12% and YouTube 52.86%.
What’s perhaps more remarkable though is Pinterest’s overall market share in traffic referrals. It now outstrips Twitter, LinkedIn, Reddit and Google+ as the second highest referrer of traffic after Facebook. With the site’s popularity and scope continuing to expand it would be foolhardy for any marketer to not look at the potential power Pinterest could hold for their market campaign.
2) Pinterest doubles is also a Powerful Market Research Tool
Using Pinterest to better understand your market is a huge advantage in any marketing campaign. Identifying market trends and the movers and shakers in your market can be the difference between staying ahead of the curve and arriving at the party to late. Pinterest, like any social network, can give away these important trends and tendencies.