Marketing is everywhere, but it’s not often that you see a new marketing opportunity come up in a different form to the ads and placements we’re used to. In this respect, podcast advertisements are changing it up. Since most podcasts don’t have a “commercial break”, the messaging just becomes part of the show – here are five reasons why this relatively new form of advertising could be right for you.
1. PEOPLE CAN LISTEN WHENEVER AND WHEREVER
Podcasts can be downloaded onto any mobile device (and other devices), which means your audience can listen to your show at their convenience. Most ads become an integral part of the program, so people tend to just enjoy the ad like it was a part of the show…
