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Whenever you can automate an aspect of your business, you can generally expect to achieve a hefty speed increase in how your company completes that process. However, when you’re talking about mobile marketing automation (MMA), that improved speed also brings high-quality results.
MMA is all about eliciting data that your marketing team can use to make real-time and future engagement decisions. It helps you engage with your logged-in customers as well as those tricky anonymous users that you haven’t wrangled…yet. With mobile being high growth as well as high churn, how you talk to mobile users can be a critical part of your profitability…
5 fundamentals you can’t ignore with mobile marketing automation (webinar)
