As content marketing budgets continue on their steady upward trajectory, more and more marketers are becoming content creators. Key to increasing brand awareness through content marketing is an end-to-end strategy and a laser focus on the end user.
Unlike traditional revenue-driven advertising, branded content marketing is not about a hard sell. Its focus is centred on building an emotional relationship with the consumer, establishing a voice and increasing brand awareness in order to build a customer base. To achieve this, it’s essential that content is genuinely entertaining, interesting and relevant for your target readers in order to create value.
5 essential tips to increase brand awareness using content marketing
