In web design, a call to action or CTA is a term used to describe those elements of a web page that require the user to take a particular action, and is particularly useful in measuring user experience (UX) or engagement in particular. Today’s most trending method of influencing a call to action into a web interface is in the form of “clickable” buttons that perform an action or take users to another web page with additional information, or a next step.
What is truly shocking is that most designers fail to ignore some basic facts while creating their buttons. A recent study conducted by Online Marketing Coach has revealed that 70% of their small-business websitesample didn’t clearly display calls-to-action for anything on their home or landing pages, including:
- sign-up forms,
- specials or discounts,
- newsletters, interactive tools, and
- demos
Making the most of your design to create an effective CTA button is not as hard as one might think. Here are 5 simple characteristics of powerful CTA buttons...
5 Characteristics of Powerful CTA Buttons That Most of the Webmasters Ignore
