There have been a lot of exciting conversations over the past few months in the advertising and marketing world on a range of new technologies that are revolutionizing how we connect with consumers. The Apple Watch, beacons, virtual reality platforms — the buzz keeps growing as the technology keeps improving. But with every new opportunity come the same age-old questions: “Why does it matter to my brand?” “Should I be investing resources in this?,” and “Where is this all ultimately heading?”
I don’t have a crystal ball, so I can’t answer these questions definitively. But I’ve built a career and a company in the digital space, and it’s my job to stay in front of these technologies and provide strategic direction for my clients. So here are four budding trends that I would love to see blossom over the next few years.
1. Vision-Infused Marketing
For far too long, there’s been a divide between brand originators and their marketing teams…
4 Wishes for the Digital Advertising and Marketing Landscape
