It’s not a new concept, but it’s getting a lot of hype lately amongst the email community. It’s even been coined the “next big thing” in email.
We’re talking about interactive content.
Interactive content brings a fresh approach to email, a channel often looked to as static and dated. (We know that’s not true.) Personalization, animation, segmentation; the possibilities are endless. And it’s not just about creating really, really, ridiculously good-looking emails…
