Search engine optimization is all about getting your site to the top of the search engines for your target keywords. Several tactics are used to do this, some that take place on your site and others that take place off-site. By putting these measures into place, your site (hopefully) rises in the SERPs (search engine result pages) and eventually becomes the top dog in your niche.
So, what is content marketing optimization, or CMO? It’s the practice of creating content that sends a variety of positive signals to the search engines. Those signals make them sit up, take notice, and start ranking your site where it should be positioned – at the top.
