How to achieve that one-to-one connection as your customers navigate across channels.
When done right, omnichannel marketing has the potential to not only increase brand loyalty and customer lifecycle value, but also to build trust. If the personalized experience consumers receive outweighs privacy concerns they may have, they will become more willing to share their data with you. And the rewards for the brands will be big. According to Forrester, 60 percent of consumers interact with brands they like across multiple channels. Forresteralso forecasts that cross-channel sales will account for 50 percent of all U.S. retail by 2018.
Interested? Here are the four things marketers need in order to use omnichannel data to connect one-to-one with customers:
