Columnist Andrew Waber dives into advertising activity on Facebook and uncovers several trends to help you plan ahead and improve performance.
With an increasingly robust international user base, and more direct response-type ad products available than at any point in its history, Facebook has increasingly become a go-to channel for advertisers directly selling physical products. Fashion retailers, flash-sale sites and subscription services all have significant presences on the site…
4 key Facebook trends e-commerce advertisers need to know in 2016
