In the past, things like content marketing, social marketing, PR, affiliate marketing, and advertising for a business have all operated independently of one another. As the world becomes more digital, though, one thing that’s become clear is that search engine optimization (SEO) cannot act as a stand-alone department. Integrating SEO with all different digital marketing teams across the board is increasingly important.
By doing so, you have the opportunity to reinforce and supplement the impact of each distinct marketing method, aiding in improving overall marketing efforts, increasing brand awareness, and driving more traffic to your company’s website.
3 Ways For CMOs To Integrate SEO With Other Digital Marketing Teams
