3 Types of Content that Product Marketers Need to Craft

3 types of product marketing contentAs a product marketer, you have three responsibilities:

  1. Connect your company’s value proposition to your customers
  2. Ensure that your customers are empowered
  3. Help your entire organization learn as much as possible from the communities you influence

It’s an exhilarating role that requires you to cultivate powerful, 1:1 relationships. By getting to know your customers, prospects, and stakeholders, you’ll create a feedback loop that helps your company grow.As your company scales, however, a new challenge will arise—you’ll have very little time and will need torely on marketing automation to reach people 1:1…

3 Types of Content that Product Marketers Need to Craft

CopyRanger

Rick Duris is CopyRanger.

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