A few times a decade, a trend emerges that changes the face of marketing. Over the last couple of years, we’ve heard a lot about industry buzz topics likepersonalization, attribution and multi-channel engagement. As these concepts continue to evolve, and mobile usage increases, marketers thirst for more and more customer data. Like crazed information junkies, we guzzle data by the gigabyte and still want more.
Cue the next big trend in email marketing: behold the hashed email…
