3 Lessons Spammers Taught Me About Marketing to Strangers

marketing to strangersI get lots of spam mail. So much, I could open a spam factory, sell it back online, and make a profit. But what do those spam trolls want? They’re usually trying to sell something. They want me to review/share/buy whatever they cram into my inbox without building a relationship with me first. I condemned that behavior until I started doing it myself.

Um, say what?

I’ve recently launched a sci-fi book. And in order to make sales, you need good reviews. And to get reviews, people have to read your book. Sounds simple, unless you’re a nobody in the (indie) book world. So to get started with a few initial reviews, I’ve approached readers on Goodreads and asked them to read my novel for free in exchange for an honest review. The challenge?
I’m approaching people I don’t know and I’m asking for a request in the first email, just like the spammers that invade my inbox.

3 Lessons Spammers Taught Me About Marketing to Strangers

CopyRanger

Rick Duris is CopyRanger.

Leave a Reply