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Marketing ethics is not a topic I typically focus on, but I think it’s one worth talking about, especially for companies that need to connect with the right audiences at the right time and avoid any backlash frommessing up their marketing goals — especially where kids are concerned.
Related: The Rocky and Bullwinkle Effect: Why You Should Consider Marketing to Multiple Audiences
Kids are a difficult demographic to market to, largely because public opinion and major media so often focus on advertising and marketing’s negative effects on children…
