Every company cares about one thing: getting more leads. They come up with solution after solution to generate leads and increase revenue. But there’s one highly influential market where companies seem to miss the mark: millennials.
Companies, specifically B2B companies, may see marketing to millennials as a waste of time. Millennials aren’t the CEO’s and key decision makers of most companies. But they are the buzz generators. Creating a campaign that millennials are drawn to will get them talking, and higher management will recognize the excitement.
As a millennial finding my way in this marketing world, I’ve noticed what catches my eye and what sticks. Millennials just can’t accept things at face value anymore: we are the generation of “now.”…
