The Art of Prolific Content Creation, Creating an Editorial Calendar
In order to do content marketing successfully, you need to create a great deal of content. This can seem overwhelming at first, how do you get it all done? Content…
In order to do content marketing successfully, you need to create a great deal of content. This can seem overwhelming at first, how do you get it all done? Content…
Marketers have become very focused on measuring the effects of their work—which is both good and bad. On the one hand, quantifying things can prove that certain strategies and tactics…
Earlier this week we examined mobile context and mobile apps vs. websites. Today’s infographic looks at the cross-device purchase journey, courtesy of Signal... Inside the Cross-Device Purchase Journey [Infographic]
Whether we’d like to admit it or not, social media has fundamentally changed our culture. This is clearly visible in the way people share and consume content. Citizens of the…
Social media marketing isn’t just for businesses that operate exclusively online; it can also be valuable for stores with a physical presence. Typically, physically grounded stores use social media marketing…
Many people fail at content marketing because they jump right in and start to produce content, pushing it out month after month until their enthusiasm wanes because they aren’t seeing…
Whenever small businesses see their website bounce rate, it’s always a source of panic. Maybe you’ve heard that website bounce rate doesn’t matter, or maybe you’ve heard that it matters…
Lots of companies (86% according to the Content Marketing Institute and Marketing Profs) are using inbound marketing to increase visitor traffic to their websites and convert more visitors into leads,…
Your email pings. 1 new subscriber to “Your Awesome Email List.” Whoop de do. If this were your first subscriber ever, you might jump for joy and bust out the…
Why I wrote this article A few weeks ago, a client of ours asked me: “What are the 5 Growth Hacks that could skyrocket my eCommerce sales?”. As I’ve said…
Some 59% of parents in the US who use social media say they have come across useful information about parenting in the last 30 days on online social networks, according…
Do you have a great idea for a business? Wondering if content marketing will help move the needle? To discover what it takes to build a content-driven business, I interview Joe…