How To Generate Leads Through Social Media
When most marketers think of social media they immediately associate it with brand building, and not sales. After all, no one really buys products because of a Tweet, right? Wrong.…
When most marketers think of social media they immediately associate it with brand building, and not sales. After all, no one really buys products because of a Tweet, right? Wrong.…
It’s no secret that affiliate programs are a great way to get your brand out there. What’snot to like about using other people’s networks to attract new clients and users?…
Do you envy your competitors’ social media strategy? Want to know how you can assess their strategy and see what could work for you? Whether it’s their witty bios, or…
You know professional help is available to boost the performance of your postcard marketing. But you may not be aware of all the types of help you can get. Here…
Successful content marketing depends upon your audience. This is just one of the first things we ever learned about marketing. The audience is what drives the success of your marketing…
Ever find it difficult to rank for relevant keywords in search or gain traction on social? Most marketers have faced the challenge of getting their business to stand out amongst…
The most formidable competitor faced by B2B marketing and sales professionals is not usually a company that provides an alternative product or service, but rather the processes or solutions that…
It may surprise you, but even small tweaks in your website copywriting can increase conversion rates by 30% and upwards. And with margins being as tight as they are, can…
I recently had the pleasure of meeting Shannon Prager, president of Leadit Marketing. We had an excellent conversation about the need for buyer personas, and the role they play as…
Today’s content marketers have a plethora of tools and tactics at their disposal for researching, creating and distributing content effectively. Most are familiar with keyword research, trending topic identification, social…
Social media marketing relies, to some extent, on freelance writers. Writers are the most common kind of freelance worker in the US. How well does the freelance market treat freelance…
In last year’s lead up to the Content Marketing World keynote with Kevin Spacey, I asked and answered “WTF does Kevin Spacey know about content marketing?” It turns out, he…