The 5 Biggest Digital Marketing Mistakes Entrepreneurs Make
A recent survey by Profoundry, reported that only 8% of startups outsource their marketing to a consultant or an agency and 65% of startups have never received nor considered any formal…
A recent survey by Profoundry, reported that only 8% of startups outsource their marketing to a consultant or an agency and 65% of startups have never received nor considered any formal…
If you work for an eCommerce company, your website is hands down your most important digital property. Not only does it serve as the key hub for consumer engagement and…
The B2C travel sector should be a sector that is ripe for content marketing. Similar to fashion, for many people it is a pursuit in itself, while it's also an out and…
The best way to become a better storyteller is to study the bad storytellers. He circles the room in search of his next victim. You try to avoid eye contact,…
I can’t imagine my life without mobile apps. I use them to get things done, get inspired and do my job well. And indeed, the right apps can help you as…
As a marketer, you’re responsible for driving leads that ultimately convert to revenue. But it's very possible you may be overlooking a valuable source of leads: inbound calls. That’s right…
Facebook frequently makes changes to its News Feed algorithm, making organic reach a bit more challenging for brands. Of course, it’s only natural for Facebook to enhance its platform to ensure the most relevant…
Mobile marketing has evolved exponentially over the past few years. In fact, it recorded a number of milestones in 2014. Sample this report by HubSpot, according to which – Mobile…
One, two, cha-cha-cha! Even if you’ve never danced the Cha Cha, it’s likely you’ve heard the familiar counting pattern before. I’m no dancer. But I do understand one thing: if…
After years of running and advising startups, I’ve found that many businesses struggle with friction between sales and marketing. Sales often complains that marketing is not generating quality leads. Marketing,…
Credit: Image © Amble Design/Shutterstock As Discovery Channel launches its 28th annual Shark Week this week, fans have been flocking to social media and mobile apps to get an early…
Are you looking for ways to ramp up your marketing strategy? Have you considered how visual content can help you achieve your goals? As the saying goes, an image speaks…