Stop Jargon From Killing Your Conversions
Jargon. Verbiage. Policy speak. Whatever you call it, we all encounter it on a daily basis. Why? There are at least three reasons why companies of all sizes use jargon…
Jargon. Verbiage. Policy speak. Whatever you call it, we all encounter it on a daily basis. Why? There are at least three reasons why companies of all sizes use jargon…
Creating an online video can take an extremely long time to put together. Achieving video marketing success is sometimes seen as expensive and hard to do. Content creators are often disappointed…
One of the biggest factors that drives the success of content marketing initiatives – and any entrepreneurial endeavor – is having powerful daily habits. In fact, one study found that…
Authorpreneur: A successful businessperson who uses the massive power of books to drive revenue, generate leads, build a brand, and kick some serious butt. Imagine this scenario: You walk into…
Just because everyone is doing it doesn’t mean they are doing it right. Content marketing is more than a trend or a craze; it has become a significant addition to…
Great content should inspire loyalty and interest from potential consumers. As more companies embrace the importance of content marketing, there are still many common missteps. Here are some content marketing mistakes…
Whether you’re selling an ebook, software, a plugin, an online course, or consulting services – or you’re simply a content marketer – you can improve your existing conversion rate by…
Image credit: Pixabay Local search engine optimization isn’t just about local mom-and-pop shops anymore. Practically any business can take advantage of local SEO’s benefits. Since Google’s fan-named “Pigeon” update in 2014,…
Most people have the same experience with clickbait. You stumble across it in your Facebook feed or Twitter feed. It reads, "13 Problems Every Blonde Bostonian Working at a Marketing…
As someone who has spent the best part of their career working with small and medium-sized business and start-ups, I’ve never let the concept of zero or limited marketing budget…
Case studies are a tremendous resource in helping you develop business. Even the most risk-averse entrepreneur likes to see someone else having success with a product or service before buying it,…
Don’t just point and shoot: are your video campaigns backed up by data? Image by J. Sawkins via Flickr. How can you make your marketing videos delightful while still reaching…