How to Reverse Engineer a High-Converting Landing Page
nd sometimes, the more you know, the more difficult it is. You know all the elements that should be on a page, and you know what kind of results you…
nd sometimes, the more you know, the more difficult it is. You know all the elements that should be on a page, and you know what kind of results you…
So you’ve done your research, you’ve discovered Google has over 200 ranking factors, but which of them should you spend your time on? Unless you have an army of SEO…
Today’s SEO tools make it easier for the non-programming SEO to perform complex tasks. This article is about the newest category of such tools that simplify a complex process: extracting…
User search queries can no longer be considered in terms of the basic keywords and keyword phrases that comprise them. In the early days of SEO, many people relied on…
An industry colleague recently made an interesting comment during a conversation we were having about MSAs (Marketing Services Agreements). He was referring to the dynamics between real estate firms and…
Graphic design once existed as a singular entity in marketing activity, a form of static visual communication, through the use of typography, space and imagery. While the role of graphic…
You’ve spent a lot of energy (and budget) getting targeted traffic to your website. Unfortunately, those visitors aren't doing what you want them to do when they get there. But why? Often…
In recent years, interest in landing page design has been steadily on the increase. Just check out this graph from Google Trends: Landing Page Design Trends You Should Swipe Left…
If you want valuable customer insights, you need to test — and test some more. Columnist Jordan Elkind offers five approaches for more effective marketing experiments. As a marketer,…
Landing pages, as the name would suggest, are the pages your visitors land on when they reach your site. That could be via Google, Twitter or any other kind of…
Want to know the key mobile statistics that will help you become a better marketer? Columnist Aaron Strout digs into the numbers that matter. Once a year, I like…
Do you run giveaways using social media? Have you considered partnering with an influential blogger? Working with the right blogger for a giveaway drives sales and grows brand awareness for your…