SMTPowerTalk 4: “Keeping It Real” in a Social Media Marketing World
When we have access to detailed analytics that allow us to determine the impact of our actions and we then know how to shape those actions to achieve a desired…
When we have access to detailed analytics that allow us to determine the impact of our actions and we then know how to shape those actions to achieve a desired…
If you've heard it once, you've heard it a thousand times: Content is king. But why? Simple: because value-added content has the power to influence consumer behavior—without overt sales tactics.…
Frequently, marketers’ ears perk up when they hear "best practices" are going to be shared in a breakout session, webinar or whitepaper. A best practice is defined by Wikipedia as “a…
Providing awesome support to your customers is a win-win scenario. Party. Image source. Marketing and customer support are often thought of as two distinct departments, each minding their own part…
When you write a blog post, how much effort do you put into the title? All too often, the answer to this question is "Not much at all." Either writers are settling…
As a consumer research data company, CivicScience’s clients and stakeholders are often looking for insights about Millennials. This is not surprising, given the massive attention to Gen Y and the…
I was recently introduced to Uberflip by the amazingly at-scale connector, Jeff Hayzlett, and caught up with their VP Marketing, Hana Abaza. Briefly, Toronto-based Uberflip connects a personalized content platform, similar…
Members of the millennial generation are expected to spend $10 trillion over their collected lifetime. This is a generation even bigger than the baby boomers, and quickly becoming the most…
As great as any content marketing project can be for your website, you need to be certain that you are only working with the right type of content when you…
Importance of Social Media for Your Resume I’m slowly learning being in the digital marketing industry, especially social media it is more important how your social profiles and website look…
Google doesn’t disclose specifics about how it ranks web content. It tells us it uses over 200 criterion, but the ranking algorithm itself is a well-kept secret. For that reason…
As a marketing professional who believes in the power of big data, I see statistics all of the time. But every once in a while I read something that just…