Are Your Copywriters Good Story Tellers?
“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” - David Ogilvy Ogilvy was most likely speaking about a one-page flyer, slogan…
“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” - David Ogilvy Ogilvy was most likely speaking about a one-page flyer, slogan…
Editor's Note: This post has been updated to reflect the latest social media cover photo dimensions for 2015. Having a social media profile without a cover photo is like having a…
Content curation services, which had been one of the choice tools of marketing experts for some time now, are finally entering the mainstream. Some research done by the guys over…
IMAGE: FLICKR, R. NIAL BRADSHAW Images are a vital element of social media. Set a photo with screwy dimensions as your profile Images are a vital element of social media.…
"The attention economy is not growing, which means we have to grab the attention that someone else has today." — Brent Leary I remember Brent Leary, a partner at CRM Essentials…
Salesforce officials are confident about their marketing technology. "The thing that distinguishes us most is that we're Salesforce," said Adam Blitzer, senior vice president and general manager for Salesforce Pardot. When…
Did you know that 90% of snap judgements about products can be made based on colour alone? With colour affecting how we feel about something so much the colours you…
Recently, the U.S. Department of Commerce published their figures of ecommerce sales in the U.S for 2104: an estimated total of $304.9 billion. This is an increase of 15.4%(±2.3%) from…
“She just hung up!” My colleague dropped her headphones to her desk. Her jaw went with them. Her eyes scanned the room for affirmation. “Can you believe it? One of…
Content marketing takes both creative and scientific skills which every marketer must possess. The success of a content marketing campaign is both an art and science. Not convinced? The folks at salesforce.com…
Social media marketing is an excellent way to reach and engage with your customers, clients and patients. It can be low cost (but do not delude yourself or believe anyone…
Marketing and sales should be closer disciplines. Too many organizations manage them separately and end up engaging prospects in very different ways. There is a lot of wisdom in using…