Noisy Words – how can copywriting stand out amongst the din?
Just like the reasonable deduction that several highly trained chefs could in fact produce an entirely unspoilt fistful of broth, it is also frequently possible to not have too much…
Just like the reasonable deduction that several highly trained chefs could in fact produce an entirely unspoilt fistful of broth, it is also frequently possible to not have too much…
Excitement is hitting an all time high over at the Wix HQ! We’re only a little day after the official launch of the HTML5 website builder and we’re already seeing…
hether you’re a marketing professional or a promotional novice, you never want to decrease the life of your marketing campaigns. Throughout my marketing career, I have seen (and committed) a…
As the attention span of your target customer shrinks, it becomes increasingly difficult to get your message to them. Even if they happen to visit your site, they may not…
Most marketers have never heard of the startup, Keywee. However, after closing a $9.1 million Series A round of funding this week, they’re about to. Financing was led by Eric Schmidt’s…
In a previous article of mine here on Social Media Today, I made it abundantly clear that I’m a farm boy who went and got himself a fancy city boy…
When I look at my own writing career, and when I talk to other freelance writers, it becomes apparent that there really is a single secret to successful marketing. It’s…
The marketing process I will share with you today built back-to-back 7-figure companies (a software company in 20 months and an ecommerce company in 12 months). The software company, Bloomfire,…
Headlines are like first impressions – you don’t get a second chance to improve on that initial encounter. And if your headline fails to resonate with the viewer and compel…
While most businesses are beginning to recognize the importance of content marketing, many struggle with creating content that truly engages their audience – whether it’s to establish brand recognition, keep…
My rule of thumb for what inspires me to write a blog post, just like what triggered awareness of change when I was an analyst, is when some sentence or…
Everything old is new again! My default website platform is WordPress. But is there something better. cheaper, faster? As it turns out — Blogger is still a viable alternative platform…