The Quick n’ Dirty Guide to Landing Pages That Convert
Landing pages may be a science and they’re certainly an art, but that doesn’t mean they can’t also be as easy as 1-2-3. By following a few best-practices, you can…
Landing pages may be a science and they’re certainly an art, but that doesn’t mean they can’t also be as easy as 1-2-3. By following a few best-practices, you can…
SEO campaigns need to begin with the expectation that they are going to require a dedicated workload, and that effective results are a product of long-term strategy, not shortcuts. Most businesses…
Local results are nothing new in Google SERPs. Google has blended them with organic results so much that, often, the former prevails. Just look at the screenshot below (which doesn’t even show…
Despite the link-baity headline, don’t get me wrong, I friggin’ love Google. I’ve been drinking their Kool-Aid for over ten years. There are only two things I really enjoy in…
On the wall next to my desk I’ve pasted some tips on how to write well from three of my heroes: Ernest Hemingway, George Orwell – and Hollywood legend Billy…
This model will help you create landing pages that drive your buyer persona wild. Image source. The thing about buyer personas is that they can easily feel speculative. Ever guessed…
To get content in front of the right audience you can sometimes get help from paid promotion. Paid content promotion can come in many forms including social media, remarketing and…
You’ve accepted the importance of social media marketing for your business. You’ve read all the statistics about the increasing value of social media for your content marketing plan, and you’ve…
Smartphone usage has never been higher, but business-to-business marketers are still failing to get their B2B mobile marketing efforts off the ground. A report from Regalix found nearly 80 percent…
In this article you'll learn… How to be consistent with your tone of voice How emotion can help improve your authority Why being conversational doesn't mean being unprofessional When you're…
Boosting your conversions is a killer way to supercharge your profits and sales. You can literally make a simple tweak on one day, and be swept away by a powerful…
All the planning in the world can only take your marketing so far. An annual marketing plan should not be set in stone. This is your marketing plan, not the Declaration…