How to Have a Successful Marketing Automation Implementation
Now that you’ve selected your marketing automation platform (MAP), it is time to implement. Marketing automation is not a one size fits all approach and each implementation must be done…
Now that you’ve selected your marketing automation platform (MAP), it is time to implement. Marketing automation is not a one size fits all approach and each implementation must be done…
Content marketing was big in 2014. Last year, more businesses began regularly investing time and money into content marketing than ever before. That’s not much of a surprise when you…
SEO. Social Media. Content marketing. They are all popular forms of marketing to drive traffic. Even so, if you think that you have all of your bases covered, if you…
Audiences may be wondering, “Where’d the content about ‘Content Marketing’ go?” In 2014, you likely read or viewed quite a few articles and videos about “Content Marketing” in industry publications…
This blog first appeared on out sister blog, Freelance Copywriter’s Blog, but we also wanted to share it with you here. Every company wants to sell more. As a copywriter…
Marketing to busy audiences is increasingly complex. It requires strategies to engage multiple stakeholders throughout multi-stage sales cycles, conducting an intelligent dialogue, and making a well-reasoned case for engagement. Successful…
Woah, that came on quick. As I went skidding into Christmas like this was one of the many sequels to The Fast and The Furious, my clients prepared for the period…
Want more traffic and more sales for your online store? Of course you do. That’s why we put together 13 marketing tactics – with the tools to implement each of…
A/B testing is gaining in popularity and is something a lot of businesses are considering as a way to generate more revenue. The reason is simple. By improving conversion rates,…
Keyword research historically has been the initial content planning task: We would identify which keywords we wanted to rank and what kind of organic search competition we faced. Nowadays, it’s…
The New Year is here. If you’re like me, you bookmarked way too many “how-to” articles in 2014, downloaded enough content marketing eBooks to fill a thumb drive and you…
Spreading the word about your content can be a difficult task if you don’t have a strategy in place. This is why it’s important for marketers to create a content…