The Benefits of B2B Co-Marketing Campaigns
One of the least-used methods for obtaining rich, new B2B leads is also one of the most effective. Co-marketing combines the products and services you provide with those of complementary…
One of the least-used methods for obtaining rich, new B2B leads is also one of the most effective. Co-marketing combines the products and services you provide with those of complementary…
Editor’s Note: Today’s post comes courtesy of Daniel Glickman,CMO ofemaze. He loves analyzing marketing data and building strategic and tactical plans. Follow Daniel on Twitter @CMOConfessor. A picture is worth…
The year 2014 has witnessed a number of developments and improvements in the domain of social media. Now, a clear cut plan needs to be chalked out for 2015. In…
Landing pages are useful tools in a search marketer’s arsenal. Designed as separate yet related webpages, landing pages simplify core concepts and make it easier for your target audience to…
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. If you're a sales or marketing leader, you've probably already wrapped up strategy…
Editor’s note: Scott Brinker is the CTO of ion Interactive.…
When I was a small child, my mother took me to a local shoe store at the mall to buy me a pair of new shoes for my birthday. Due to…
As marketers continue to get more comfortable with content marketing strategy and tactics, one question still plagues the industry: what's the best way to measure the effectiveness of your content?…
In the past, sales pitches started and ended with a product. There might be a slight reference to the prospect's problem in the middle, but the product was front and center.…
It’s become a bit of a cliché. “Hire folks who are better, smarter, and more creative than you, and you’ll be successful.” I do often wonder, however, how many people…
You’ve already lost sales if you’re writing your own marketing messages or working with a copywriter who is not an expert. The reason is simple. Your marketing return on investment…
Some of you have heard of Mark Schaefer’s Content Shocktheory. Put simply, content marketing is such an effective marketing strategy that we’ve become oversaturated, making it increasingly difficult for businesses…