12 Key Elements Your Website Needs to Improve Conversion Rate
In an article I happen to have stumbled upon yesterday, I read that one of the major marketing predictions for this year is that of the increase in demand for…
In an article I happen to have stumbled upon yesterday, I read that one of the major marketing predictions for this year is that of the increase in demand for…
If there’s one thing that you should always include in your overall marketing strategy, I say… it should be content marketing. It’s the process of creating, publishing, sharing and promoting content…
We're used to thinking about UX (or User Experience) design as a visual way to plan and optimize for users, and most commonly we see UX as a key initial…
There’s no denying the content marketing plan that quadruples leads is rare. Why? It’s an ambitious goal. And ambitious goals are usually not achieved without a plan. Most companies don’t…
I was recently asked to give a quote as a marketing influencer (wow, I still feel very honored to be included on some of these influencer lists!). The task was…
According to BusinessDictionary.com, branding is the process involved in creating a unique name and image for a product in the consumers’ mind. Traditionally, branding has always been about establishing recognition…
Please understand that it is important to have your SEO and social media marketing plans synced up for high impact! Simply stated, it means using the identical keywords in both…
Content marketing is still among the most effective ways for brands to gain visibility. The right type of content has the ability to rank prominently in search results, earning shares on…
Content marketing doesn’t have to be expensive. No matter the size of your marketing budget, you’ll maximize every dollar spent by repurposing your content. In this high-velocity content marketing world, marketers are vying…
Financial marketing used to involve little more than brochures, print ads and a couple promotion per year. Now, it is about social media, shared experiences and interactive digital engagement. It's…
VCCP CEO Michael Sugden reflects on the past year and offers some advice for 2015 by counting down the 10 most annoying words. Maybe it’s part of the aging process…
Content marketing without the actual act of marketing is just creating content – it’s simply contributing more noise to the Web. So how can you leverage SEO, and specifically link-building,…