How to Write Kick-Ass Landing Page Copy
We recently hosted a webinar with the super talented Joel Klettke of Business Casual Copywriting. If you missed out on the webinar, check out the video recording and recap of 8 Easy…
We recently hosted a webinar with the super talented Joel Klettke of Business Casual Copywriting. If you missed out on the webinar, check out the video recording and recap of 8 Easy…
What do Game of Thrones and the vast majority of landing pages have in common? Without seeing a “Previously on Game of Thrones” recap (complete with beheadings, baby-stealing white-bearded giant…
A well-crafted landing page design can make the difference between a user buying into a product or losing interest. There are plenty of rules and principles of great design but…
This article is based on an excerpt from the book Life's a Pitch: Understanding the Secrets to Selling From Television's Billion Dollar Man. Words. They can be powerful, passionate, and—when…
JESSICA LIVINGSTON: The most important thing an early-stage startup should know about marketing is rather counterintuitive: that you probably shouldn’t be doing anything you’d use the term “marketing” to describe.…
Having a guitar doesn’t make you a guitarist. Owning exercise equipment doesn’t make you fit. And the same goes for content marketing. You may have a vision for achieving content marketing…
In his book No B.S. Ruthless Management of People & Profits, business coach and consultant Dan S. Kennedy presents a straightforward assessment of the real relationship between employers and their…
This is Part 3 of a 3-part series on native advertising. Be sure to read Part 1 and Part 2before reading this case study: Part 1 - What is Native Advertising? Part 2 - How…
Will your blog improve business bottom line? Will it increase brand awareness and reputation? Are your blogging efforts delivering value? How can you leverage your blog to enhance customer trust?…
Your in-house copywriting best practices were probably well thought out when they were created, but are they still up to date? Sometimes, in-house writing teams can fall into the trap…
I used to spend too much time on writing. Sometimes it took me a whole day to write a post of only 500 words. When I look back on these days of…
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. The pen is mightier than the sword. (Which is good,…