Why Traditional Branding Is Useless for Service Providers
Logos, color schemes, web layouts. As small businesses, we spend a lot of money on efforts to create the ultimate brand -- a brand that defines the business, conveys credibility and…
Logos, color schemes, web layouts. As small businesses, we spend a lot of money on efforts to create the ultimate brand -- a brand that defines the business, conveys credibility and…
Are your competitors getting massive reach and engagement on Facebook? Would you like to learn the secret of their Facebook success? While we’d never advocate copying your competitor’s posts exactly,…
SEO is expensive -- let’s just establish that now and get it out of the way. A quick Google search for “search engine optimization companies” will turn up results ranging…
Allow me to tell you two stories. One is about a person who — through tragic accident — had part of his brain destroyed, leading to revelatory advances in psychology…
Over the past few years, content marketing has become quite the buzzword, with thousands of blog posts, articles and books published based the subject. This is not without good reason.…
As content marketing gets more popular, people are coming up with their own notions of what everyone should be doing. A lot of these notions are myths, and if you keep…
Are you planning a social media campaign? Do you wonder why some marketing campaigns are more successful than others? The recent ALS Ice Bucket Challenge went viral because they used…
Do you want to create posts that people can’t but share? Do want to maximize the social media ROI for your posts and stand out among the sea of content…
It’s no secret that incorporating the principles of psychology into sales pitches and direct marketing pieces is one of the smartest and most effective way to improve business results. Knowing…
Blogging requires an inspiration to consistently publish high quality content that your target audience wants to read, share to their colleagues and helps your site earn links from relevant blogs/sites.…
Ever wonder how some bloggers seem to suddenly take off — or come out of nowhere and steal your attention and your audience? Their subscriber numbers blow up into the…
If you are a blogger or thinking of venturing into blogging, then you ought to know these harsh realities of blogging. Whether you just started blogging or are already a…