Creating A Powerful Content Marketing Framework Part 1
A content marketing framework (a standardized process) is basically something that will allow you to create as close to a close-loop system as your business will let you get. It’s…
A content marketing framework (a standardized process) is basically something that will allow you to create as close to a close-loop system as your business will let you get. It’s…
You already know that a blog can be a powerful tool for building authority and thought-leadership, sharing benefits of your company/product, and addressing your audience’s needs and concerns. But what…
Lots of companies are grouping a few writers and designers together and proclaiming themselves "brand newsrooms," but most of the messaging that comes out of newsrooms like these feels stale…
Content marketing is more than a trend. It’s here to stay. The only thing that seems to have changed as the technique has evolved is the media through which marketers…
Content marketing: Everybody's jumping on this hot area, coming up with innovative ways to reach their audiences.Marketers are creatingTV shows, online videos, social media strategies, white papers, blogs, listicles—the opportunities…
Just a few days ago, I had a surreal experience — and it will change the way you think about landing pages. I was walking to work, just like every…
I was talking to a client on the phone the other day about a direct mail campaign he had just initiated. He was asking me how we could measure how…
When one speaks of writing good copy, there’s a bunch of pointers that jump to the fore. From writing in the first person to using short paragraphs to keeping your…
Social media has revolutionized the way small businesses interact with their customers. Big or small, consumers have unprecedented access to the companies they love, and the ones they love to…
Any business trying to do sales & marketing online should have both a content strategy and a social media strategy. It’s important to not only know what you want to…
Search engine optimization is one of the most essential marketing functions to help drive qualified visitors to your website on a regular basis, but unfortunately many marketers and business owners…
In their quest for the most useful search result, Google’s algorithm has placed increasing weight on social media signals including citations, likes, comments, and shares. Brands that have hesitated to…