7 Essential Social Media Tips for Startups
Image by Philippe Lewicki via Flickr Success stories of startup companies such as Distractify and Airbnb prove that a great social media strategy is the cornerstone of a strong company…
Image by Philippe Lewicki via Flickr Success stories of startup companies such as Distractify and Airbnb prove that a great social media strategy is the cornerstone of a strong company…
Do you ever wish you could comment on videos? I don’t mean criticizing a YouTube video out loud to yourself. Nor do I mean commenting on one to your spouse…
If marketers plan to produce brand content for the always-on mobile community, then they must shed a trio of outdated content marketing strategies that are preventing them from attracting an…
This is Episode 16 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. Facebook,…
Your online brand is an essential part of your job search. Employers are searching for your name in search engines and on social networking sites. They’re looking to get a…
Hey business leaders and marketers... Does anyone really know what he or she is spending on marketing and how effective it is? Can I see a few raised hands? Okay…
Direct mail is not always as direct as we’d like it to be. In fact, sometimes it’s not direct at all. Competing against a clutter of social media notifications, bill…
In all of the coverage of Derek Jeter’s fairytale end to a fairytale baseball career, one fact goes unmentioned: across 12,000 plate appearances, Jeter struck out over 1,800 times placing…
If you’re like many small business owners, blogging comes at the end of a very long list of tasks. You might jot off a quick post and hit publish just…
When optimising a website most business owners and SEO companies will try to achieve rankings for a short and concise search term. However, over 70% of all search queries are…
There are an awful lot of things to know about effective copywriting, indeed you can buy books just on this subject. The following are however ten do’s and don’t to…
Content marketing versus copywriting: aren’t we talking about the same thing? It’s easy to think that content marketing is the same as copywriting. In fact, this is a common misconception.…