We Analyzed the 3,000 Most Successful LinkedIn Publishing Posts
This is a post by Paul Shapiro. Make sure you check out his blog, Search Wilderness and follow him on Twitter. *** LinkedIn has opened the floodgates to a world of content with…
This is a post by Paul Shapiro. Make sure you check out his blog, Search Wilderness and follow him on Twitter. *** LinkedIn has opened the floodgates to a world of content with…
Less than a year ago, a client of mine was laughing at the idea of having a social media strategy. But after having an open mind enough to implement the…
Your landing pages are one hurdle short of a win: getting the client to download your White Paper or thinkpiece and harvesting their name and email in the process. Some do it…
I used to perform keyword research in the typical, perfunctory way—go to the Keyword Tool, type in some words, and punch out a list of terms. Easy. Quick. Simple. Today,…
“How do I get more clients?” It’s the question every copywriter asks. Why? Because clients are the lifeblood of any practice. Without clients, you can’t keep the lights on. Without…
Social media marketing is not always executed well. Watching how some brands communicate can make you cringe. But the effective use of social media marketing can go a long way…
Do you just whip out your credit card and randomly make purchases on the Internet? Chances are… you don’t. You visit a site a few times, figure out what it…
David Kelley, the founder of the legendary design firm IDEO, gives a great talk about creative confidence and the moments when some of us lose this confidence, sometimes forever. As…
What is it that gets companies like Apple, Google and IBM (ranked 1, 2 and 3 respectively) ranked as the most valuable brands in the world? And what does it…
Half the battle when marketing is understanding what is required in order to be successful. Marketers fail more than they succeed. So, if we try only one tactic, we most…
In a market inundated with me-too messaging, thought leadership has shifted from a nice-to-have to a must-have. Thought leadership today is a key differentiator and an integral part of the…
Launching a new AdWords search campaign is an exhilarating process. Excitement, anxiety, fear, and hope are emotions that come to mind when I’m about to click the Enable button on…