The 6 Immutable Laws of Effective Copywriting
Effective copywriting can move mountains. Well, maybe not. That’s hyperbole. At least, it gets people to take action. But the old-school thinking that “written copy” ought to be “salesmanship in…
Effective copywriting can move mountains. Well, maybe not. That’s hyperbole. At least, it gets people to take action. But the old-school thinking that “written copy” ought to be “salesmanship in…
In the ocean of potential customers, social media is a charter fishing trip. With the popular communities of Facebook, Twitter, and LinkedIn--and others--you can get to where the fish are…
Successful digital marketers test a lot of ideas. Which means they come up with a lot of ideas. Then have the discipline to go through multiple tests. It requires both…
When it comes to PPC blog posts, there are new ones every day – some of which produce great content each and every time, some that hit great content like…
The “number one barrier to success on LinkedIn LNKD -1.23% is lack of education and awareness of what’s possible,” according to Brian Tietje, formerly of LinkedIn and now Vice President…
Here’s the thing about blogging. It’s awesome for the first two months. After two months, whoever is managing your blog often hits a wall. They struggle to come up with…
With so much noise on social media, it’s absolutely imperative that your brand stands out. Whether you use Facebook, Twitter, Pinterest, Instagram or LinkedIn, your market is likely inundated with…
When you master copywriting fundamentals you acquire skills that you can take anywhere. Take the Problem-Agitate-Solve formula for example. The formula works like this: Identify a problem Agitate that problem…
At this point you’re in serious denial if you aren’t practicing some form of content marketing (most of us spend over a quarter of our marketing budget on it). And…
Want to succeed at SEO? Good practices start with avoiding bad habits of the past. Eliminate ineffective practices and replace them with strategic, content-focused tactics. Here are seven great ways…
Do you feel like you’ve lost clarity around what it is that you’re trying to do with your blog? I’ve recently bumped into a few bloggers grappling with this. Some…
Is your Twitter engagement lagging? Are you looking for tips to get your numbers back up? A few simple tweaks can get you more attention and interaction on Twitter. In…