A Super Effective Strategy for Using a “P.S.” in an Autoresponder Series
Every copywriter knows the value of a P.S. It’s the second most important part of a sales letter or email. Right behind the headline or subject line.
Recently on the WarriorForum, there was an interesting discussion on whether the P.S.’s hand can be overplayed in email autoresponders. Meaning using it too much.
My comeback?