My New, Favorite Copywriting Research Tool

I happen to be known as a pretty good researcher. Not great, like NSA “I have access to your cell phone’s memory even though it’s turned off” great. But good.

I owe a lot of it to the tools I use.

Today, I want to share with you a treasure trove-like resource for doing copywriting research, especially if strong, informative, provocative, curiosity-generating content is a part of your marketing or sales funnel strategy…

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A Super Effective Strategy for Using a “P.S.” in an Autoresponder Series

ps I love you imageEvery copywriter knows the value of a P.S. It’s the second most important part of a sales letter or email. Right behind the headline or subject line.

Recently on the WarriorForum, there was an interesting discussion on whether the P.S.’s hand can be overplayed in email autoresponders. Meaning using it too much.

My comeback?

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