If you’re writing copy to drive cold traffic, you’re gonna love this:
http://www.targetmarketingmag.com/article/15-tips-writing-effective-cross-channel-teasers/1
I don’t know about you but about 25% of my time is spent writing this kind of rich, informative content designed to get people to take a specific action.
It’s tricky because the ad spend is so outrageously high. But it can be done, ultra-profitably.
