Many people still think of LinkedIn as an online CV, but after launching nearly 13 years ago, it’s developed into the go-to professional network.
Whether you’re self-employed and want to reach sales prospects, you’re looking for a new job, or you’re employed and want to network with other people in your industry, making sure your LinkedIn profile is up-to-date and ticking all the right boxes is critical.
To help get the most out of your LinkedIn profile and stand out in a crowd of 414 million global users, here are 10 simple steps:
1. Understand your audience
Are you trying to attract HR managers to your profile, potential customers or other business contacts? Understanding this will help you tailor your LinkedIn profile to your specific target audience….