Friends in high places. That’s what you, as a marketer, are paid for, right? You’re supposed to be up-to-date with the most influential people online, and that means being organized about who gets what pitch, and when. Here’s a suite of lists every good marketer should keep, update, and nurture to make sure they’re on top of their outreach game.
- Bloggers
Move over, news wires. Bloggers, who once were laughed at for their supposedly “amateur” approach to reporting news, have all but replaced old school reporters as go-to sources for information. With the changing face of journalism, every marketer must maintain a list of the most influential, active, and informed bloggers. Being reviewed on a well-read blog is often the first step for many brands to earn global recognition…
